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One year later, ��������Ƶ.edu continues to engage, wow readers with its story

Just 365 days ago, the campus held its collective breath as the new uncsa.edu website began to propagate to web servers across the world. The digital campus of ��������Ƶ relaunched with a splashy home page movie, produced by the School of Filmmaking, encapsulated the vibrant, creative university that is composed of five art conservatories with three academic levels. Scrolling down the home page beautiful photos showcased its students, faculty, alumni and the variety of programs. Readers were given a peek inside the classrooms and shown what makes ��������Ƶ an innovative campus.

Preferring to show rather than tell, the ��������Ƶ social media accounts didn’t loudly proclaim the relaunch but instead promoted the “Awe and Wonder” video with a link to the website, where readers suddenly found themselves in a creative, immersive experience. The video, which still remains one of the site’s top performing videos, answers questions about the value of an arts education and the economic impact of a creative economy.

The storytelling as a narrative was really the way to sell and to communicate what the institution is.

Ward Caldwell, ��������Ƶ Web Committee Facilitator

“The storytelling as a narrative was really the way to sell and to communicate what the institution is,” says Vice Provost and Dean of Student Affairs Ward Caldwell, who led the campus-wide Web Committee. “I think one of the unique aspects of the site design is that it encourages exploration. It provides all the links to move people through the site, but it also encourages people to linger, to get an understanding of how we take students through a journey of artistic exploration.”

by Elizabeth White